If you want to blog for a living you must have a blogging business plan. So why do so many potential professional bloggers not have one?
Either you didn’t know to have one , and now you do, or it’s something you’ve thrown into the “too hard basket”, left to do later when you get the time. Of course, you won’t.
Okay, but what’s so hard about writing a business plan? When I look around at a lot of other advice online and consider many of the templates offered, it’s no wonder.
Most are overly complicated, suggesting you come up with responses under headings like, “Mission Statement”, “Vision Statement”, “Projected Expenditure”… Aaaaagh!
I feel exhausted and resistance mounting just from reading the info. No wonder you haven’t done it, or maybe, like many others, you started but gave up.
It doesn’t have to be this way. I want to help you get your business plan done easily so you can get on with becoming successful.
Before I do that let’s consider why you need to do this and the best way to approach the task.
8 Reasons Why You Need a Blogging Business Plan
- It helps you take your blogging business seriously
- It leads to clarity when you’re starting out, so you can define and create your business as you want it to be
- Becomes an essential map so you know where you are and where you’re going
- Provides you with an ‘overall picture’ of your business
- Identifies your strengths, weaknesses and opportunities to move forward
- Helps you analyze your blog’s performance so you know what to do next
- Defines your goals
- Helps keep track of income and expenses
HOW to Approach Writing a Blogging Business Plan
Accept and embrace the fact that you must have one if you want to be successful. It’s a non-negotiable.
It does not have to be a certain length or follow any particular format, nor do you have to include headings found on traditional bricks and mortar type business plans.
Your business plan is for you, and you alone. Create a document that’s easy for you to access, understand and update.
When you’re starting out, you may not even be able to complete all areas. That’s fine. You can add these as you go.
It must be a dynamic document which you use regularly, add to and change continually. At the very least aim to update it every six months.
30 questions to help you write your Blogging Business Plan
In my experience, the best way to create a business plan is to ask and answer a series of simple questions.
Here are 30 essential questions for your consideration.
- Why do I want a successful, income earning blog? (Don’t just say to earn money. Think of everything a successful business of this kind will give you. What will the money help you do?)
- What strengths do I already bring to this business and what are some things I still need to learn?
- What niche is my blog in? (This is the big topic area, e.g. tennis)
- What is the name of my blog?
- What is the domain URL for my blog?
- What specific audience am I targeting in this niche? ( e.g. tennis shoes for kids, so your audience might be parents looking for information about kids tennis shoes)
- Describe a typical person who would find your blog useful. (Sex, age, budget, problems, frustrations, goals, career etc.)
- Who are five of my competitors in this niche?
- What will make me and my blog different from my competitors?
- What are some possible problems I can solve for the readers of my blog?
- What related products and services will I present to my readers to make money?
- What post categories am I including on my blog? (e.g. shoes for toddler boys, reviews etc.)
- How many hours am I committing for business every week?
- What are my business hours every day?
- How do I intend to schedule and track my time daily?
- What tools do I need to be a professional blogger and where will I find these?
- What budget do I have to meet business expenses right now?
- What one-time expenses will I need to pay?
- What monthly, ongoing expenses will I need to pay?
- How many times a week will I publish a post and on which days?
- How will my readers and customers find my blog?
- What traffic strategies will I implement to attract readers to my blog?
- What social media strategies will I use to reach my audience?
- How will I convert my readers into email subscribers?
- How will I analyze the performance of my blog and when will I do it?
- What are my 3 month goals?
- What are my 6 month goals?
- What are my 12 month goals?
- How will I know when I’ve created a successful business for myself?
- What is today’s date and when will I next review and update this business plan?
What’s the Best Format for Writing a Blogging Business Plan?
There is no best format. The best format is the one you choose and complete.
It neither has to be a pretty document nor follow any set rules. I suggest you copy and paste the above 30 questions into a Word or Google document and get it done.
wrap up – Get Your Blogging Business Plan Done Today
It’s an essential document to have for your business. It doesn’t have to be difficult, complicated or lengthy.
You can add to my questions above or leave some out. There are no right or wrong answers.
The only requirement is that you get it done today if you have not already done so.
Do you already have a business plan? How does it help you with your blogging business? If you haven’t yet written a business plan, when are you going to do it?
Got Questions? Something to say? Leave a comment. Let’s chat
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