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If you want to blog for a living you must have a blogging business plan. So why do so many potential professional bloggers not have one?

Either you didn’t know to have one , and now you do, or it’s something you’ve thrown into the “too hard basket”, left to do later when you get the time. Of course, you won’t.

Okay, but what’s so hard about writing a business plan? When I look around at a lot of other advice online and consider many of the templates offered, it’s no wonder.

Most are overly complicated, suggesting you come up with responses under headings like, “Mission Statement”, “Vision Statement”, “Projected Expenditure”… Aaaaagh!

I feel exhausted and resistance mounting just from reading the info. No wonder you haven’t done it, or maybe, like many others, you started but gave up.

It doesn’t have to be this way. I want to help you get your business plan done easily so you can get on with becoming successful.

Before I do that let’s consider why you need to do this and the best way to approach the task.


8 Reasons Why You Need a Blogging Business Plan


  • It helps you take your blogging business seriously
  • It leads to clarity when you’re starting out, so you can define and create your business as you want it to be
  • Becomes an essential map so you know where you are and where you’re going
  • Provides you with an ‘overall picture’ of your business
  • Identifies your strengths, weaknesses and opportunities to move forward
  • Helps you analyze your blog’s performance so you know what to do next
  • Defines your goals
  • Helps keep track of income and expenses


cool blog business plan



HOW to Approach Writing a Blogging Business Plan


Accept and embrace the fact that you must have one if you want to be successful. It’s a non-negotiable.

It does not have to be a certain length or follow any particular format, nor do you have to include headings found on traditional bricks and mortar type business plans.

Your business plan is for you, and you alone. Create a document that’s easy for you to access, understand and update.

When you’re starting out, you may not even be able to complete all areas. That’s fine. You can add these as you go.

It must be a dynamic document which you use regularly, add to and change continually. At the very least aim to update it every six months.


coll blog business plan


30 questions to help you write your Blogging Business Plan


In my experience, the best way to create a business plan is to ask and answer a series of simple questions.

Here are 30 essential questions for your consideration.

  1. Why do I want a successful, income earning blog? (Don’t just say to earn money. Think of everything a successful business of this kind will give you. What will the money help you do?)
  2. What strengths do I already bring to this business and what are some things I still need to learn?
  3. What niche is my blog in? (This is the big topic area, e.g. tennis)
  4. What is the name of my blog?
  5. What is the domain URL for my blog?
  6. What specific audience am I targeting in this niche? ( e.g. tennis shoes for kids, so your audience might be parents looking for information about kids tennis shoes)
  7. Describe a typical person who would find your blog useful. (Sex, age, budget, problems, frustrations, goals, career etc.)
  8. Who are five of my competitors in this niche?
  9. What will make me and my blog different from my competitors?
  10. What are some possible problems I can solve for the readers of my blog?
  11. What related products and services will I present to my readers to make money?
  12. What post categories am I including on my blog? (e.g. shoes for toddler boys, reviews etc.)
  13. How many hours am I committing for business every week?
  14. What are my business hours every day?
  15. How do I intend to schedule and track my time daily?
  16. What tools do I need to be a professional blogger and where will I find these?
  17. What budget do I have to meet business expenses right now?
  18. What one-time expenses will I need to pay?
  19. What monthly, ongoing expenses will I need to pay?
  20. How many times a week will I publish a post and on which days?
  21. How will my readers and customers find my blog?
  22. What traffic strategies will I implement to attract readers to my blog?
  23. What social media strategies will I use to reach my audience?
  24. How will I convert my readers into email subscribers?
  25. How will I analyze the performance of my blog and when will I do it?
  26. What are my 3 month goals?
  27. What are my 6 month goals?
  28. What are my 12 month goals?
  29. How will I know when I’ve created a successful business for myself?
  30. What is today’s date and when will I next review and update this business plan?


What’s the Best Format for Writing a Blogging Business Plan?

There is no best format. The best format is the one you choose and complete.

It neither has to be a pretty document nor follow any set rules. I suggest you copy and paste the above 30 questions into a Word or Google document and get it done.



wrap up – Get Your Blogging Business Plan Done Today

It’s an essential document to have for your business. It doesn’t have to be difficult, complicated or lengthy.

You can add to my questions above or leave some out. There are no right or wrong answers.

The only requirement is that you get it done today if you have not already done so.

Do you already have a business plan? How does it help you with your blogging business? If you haven’t yet written a business plan, when are you going to do it?


Got Questions? Something to say? Leave a comment. Let’s chat

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  1. Fleur Allen

    Great article Mark. I agree a plan is essential and I love that although you say there is no essential template your 30 questions can act as a default template if you choose. I myself have recently set my annual goals but then created a plan for a 90 day or 3 month period so I feel a sense of accomplishment along the way. Am going to see how many of your questions I have answered. Thanks for sharing.

    • Mark Baker

      Thanks Fleur! I am pleased to hear that having an action plan works for you too.

      I generally have a big goal that has an outcome date a year or more down the line. Then like you I work in 3 month and smaller increments when it comes to planning.

      I have never been very good with setting very long term goal like 5 and 10 year ones, although a lot of people do. What’s your take on setting longer term goals? Do they work for you?


  2. Jaime

    I hadn’t even thought of doing a business plan for blogging, but it makes sense. Any other business I’ve started out with a basic business plan so I know what my costs are and have a plan for reaching my profit goals. I don’t know why I didn’t think of it for blogging, but I appreciate the reminder and the great tips for how to outline it. I think the questions you have listed here are perfect. I’m going to answer them all and save them for updating as I continue to build this business. It’s great to have resources like this to keep me growing. Thanks, Mark.

    • Mark Baker

      Thanks Jaime! It’s actually astounding how many bloggers who want to blog for a living don’t have a business plan, so don’t feel bad. ๐Ÿ™‚

      As you say, it makes sense though. More than anything, it becomes a consolidated map providing you with direction.

      I always find if I put something in writing it has more weight for me which is why I think defining one’s blog as a business in this way is very useful.


  3. Tiffany Domena

    Hello Mark!

    I love your 30 questions. I have more than one blog and it’s been awhile since I sat down and answered these core questions.

    I’ll take these 30 questions and hang them up so I can track my progress. I tend to focus on big goals and miss the small milestones I’ve achieved throughout. Tracking the 3 month goals and even daily goals can help me feel more satisfied with my efforts.

    • Mark Baker

      Hi Tiffany

      Nice to see you here again and thank you for leaving a comment. ๐Ÿ™‚

      I work through those very same questions myself to keep on track and help me to see that I am making progress. With more than one blog you must be very busy Tiffany. That’s wonderful to hear. I can see why you might not have time to focus on the smaller milestones but as you say that are important for us to acknowledge so we feel good about what we are achieving.


  4. Sharlee

    Hi Mark

    A BIG thank you for this post! You inspired me to sit down and do my Blogging Business Plan – and which better day than on New Years! ๐Ÿ™‚

    These questions really made it so easy and it gave me much clarity in what I want and where I am going.

    Wishing you all of the very best!

    • Mark Baker

      Hi Sharlee

      Wow on New Year’s day – that’s impressive and I am so pleased the questions were helpful.

      It’s amazing how many bloggers who want to blog for a living don’t think about having a business plan. Blogging can be a viable business if you treat it that way and starting with a business plan seems like a good place to start. ๐Ÿ˜‰

      Thanks so much for the visit and and leaving a comment. Wishing you all the very best with your blogging business Sharlee!


      • Sharlee

        Hi Mark

        Yes, I know, isn’t it amazing how easily a business plan is overlooked? Although I am very familiar with business plans, I’ve just never thought about doing one for my blogging business.

        How often would you suggest the business plan be revised or reviewed, Mark?


        • Mark Baker

          Hey Sharlee

          How lovely to see you back here and that is a great question. Thank you. ๐Ÿ˜‰

          A business plan is definitely intended to be ‘living document’, not done once and then forgotten about. I continually refer to mine and update it whenever I make changes to the way in which I manage my blog.

          Since its purpose is to give you and your blog a clear direction and plan to follow, I would suggest doing so at least once a year. Is that what you would have expected as someone already familiar with other business plans?


          • Sharlee

            Hi Mark

            Thank you for your reply.

            In my experience with brick & mortars, a quick review at 6 months and another re-evaluation at 1 year, was good enough.

            I must say that your questions makes it a much more friendly document and I have already found that I enjoy refering back to it. Thus I can see that this one will get used much more often.

            Thanks for your help, Mark!

          • Mark Baker

            Hi Sharlee

            A bi-annual approach sounds like very sensible advice!

            Great to hear that you are enjoying using a question approach to writing a business plan. I will definitely use the same approach in the template I am building and which I intent to add to this post soon. ๐Ÿ˜‰

            Thanks again for adding to the conversation here Sharlee and for the valuable feedback. Wishing you everything of the best with your blogging business.


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