As a new blogger, you may be wondering, how do people find my blog? If you’ve not yet thought about this… it’s time!!
You can have the most stunningly designed blog and write the most exceptional posts, but if nobody can find it, there’s not much point, is there?
It’s no different to opening a restaurant that looks fabulous and boasts delicious food that nobody knows about. Without customers or in our case, readers and followers, you have nothing.
One thing’s for sure, you can’t just be a blogger. You also have to think like a marketer and look after your own PR.
There’s also no one way to do this, you have to approach it from multiple angles. Here are 12 sure-fire ways to get more readers to your blog.
#1 Publish as Many Irresistible Blog Posts as Possible
Now just to be clear, writing and publishing blog posts, no matter how riveting they are, will not on their own, get more readers to your blog.
However, if you use the right keywords and optimize your posts for search engines, there’s a good chance your content will be found by those looking for it. I’ll tell you more about keywords an search engine optimization next.
Think of each piece of content like it’s a piece of “bait on a fishing rod”. Each published post has the potential to reel in seekers who want to know more about what you have to offer.
For this reason it’s important that your content is amazing so when people get to your blog they want to hang around. Naturally the more content you have, the more chances you have of attracting more readers.
#2 Become an Expert Keyword User
One of the ways people find information is by searching online using any one of the search engines. The words they type into the search box is what is known as keywords.
This is an apt name since the right keywords have the potential to unlock the answers or content they are looking for.
Your challenge as a blogger is not only to write content that people want to read but to associate the content with the best keywords so that people looking find what they want when they get to your blog.
Once you know how to find popular keywords that are not too competitive, and you write content people expect to find when they use the keyword, you have a winner.
Becoming a keyword expert is no easy job. It takes lots of practice. Fortunately there is a lot of information and great tools available online to help with this.
#3 Optimize Your Posts for Search Engines
It’s not only important to know which keywords to use in your posts, but how to use them so that search engines are more likely to find your posts.
This is what is known as on page search engine optimization. What you’re aiming for is for search engines to index your posts. This is just a fancy way to say you want search engines to know you exist and have written a certain post.
Premium blog themes often build search optimization tools into their frameworks, but this is not necessary as there also useful plugins you can use to assist with this. Two popular options are ‘Yoast’ and ‘All in One SEO’
Using relevant keywords in the titles and text on your posts and pages, in the right quantity is important. You can also tell search engines which pages, posts, and links to ignore so they won’t show up in search results.
#4 Link to Other Relevant Blogs and Websites
When you link to other relevant blogs and websites from your content, this helps search engines to better understand your blog.
This in turn increases the trust and quality of your site, improving your on page search engine optimization strategy.
Secondly, it also provides a way to connect with and build relationships with other bloggers in the same niche.
Exchanging links can result in more targeted traffic to both blogs. Don’t link to too many other sites and make sure they are trusted and cover the topic well.
#5 Leave Comments on Relevant Blogs and Forums
When you leave meaningful comments on other blogs and forums in the same niche as yours, you leave a backlink to your own site.
Backlinks are also useful for search engine optimization. More than this, by leaving comments on other blogs you’re also building your brand’s presence.
Potentially you can attract visitors from other blogs this way, but only if the comment you leave is significant enough to get the attention of other readers.
Make sure your comments add value to the post. Aim for quality over quantity and to come across as an expert in your niche. If you do, other readers are likely to take note.
Also make sure you leave comments on popular blogs in your niche where there is already an audience for what you are offering.
#6 Use Social Media Marketing to Spread the Word
There are multi-million dollar businesses that only use social media marketing to inform others about what they are doing. Why?They know that social media is one of the most cost effective marketing methods to grow their presence exponentially.
You do not have to sign up with every social network that exists.Choose one or two that resonate with you, set up an account, and start connecting with people.
Each time you publish new content, share the link with your social networks.Make sure you write a few sentences as an introduction to your post so that your followers want to click on what you’re sharing.
Also ask the readers of your posts to share your content with their social networks. This is how things can start to work exponentially for you, when you get others sharing your content for you.
#7 Tell Others
Speak to any successful business owner, and they’ll tell you that the very best promotional tool is ‘word-of-mouth’. Best of all, it’s free, and you can start using it right now.
Tell everybody about your blog. The idea of doing this may feel a bit daunting when it comes to close friends and family, but I suggest you ‘get over it’ and just do it.
If you’re as serious about blogging as you say you are, and you believe in what you’re doing, then you should want to get as much feedback as you can, positive and negative.
Tell people you’ve just started and you’d love their help. Ask them to read your posts, and to let you know what they think. .People love being asked for their views. Tell them you value their opinion and then be open to whatever they have to say.
#8 Grow Your Own Email Community
The idea behind blogging is to create and develop relationships with your followers. One of the proven ways to do this is by creating an email community away from your blog where you can ‘deepen the love’.
It’s a great way to stay in touch with your followers since you can give them even more than what you already are on your blog. For example you can them access to freebies and tools you might create, let them know about special promotions as well as inform them about new blog posts.
Use one of the email auto-responder services. Some, like Mailchimp, will let you grow your list to as many as 1000 before they start charging you for the subscription.
#9 Join Online and Offline Communities
There are heaps of special interest groups on platforms like Facebook and LinkedIn where you can interact with other bloggers and support each other.
This is useful for spreading the word about your blog and attracting more followers. You might also want to think about joining subscription based Internet marketing communities and business platforms that facilitate networking which is also a way to bring people to your website.
One such community that I highly recommend is Wealthy Affiliate. Don’t forget that you can also join interest groups offline via sites like MeetUp where you can also engage with others who have an interest in the same niche as you.
#10 Guest Post on Other Blogs in Your Niche
Similar to leaving comments on high traffic, popular blogs in your niche, you can go one better by offering to write a guest post for these blogs.
You may have to start with some smaller blogs but once you get some experience and a reputation you’ll be able to pitch some bigger blogs.
As long as you can offer top class guest blog posts, and have no intentions of doing a ‘hard sell’, it’s an ideal way to get exposure on blogs that already get more traffic than your website.
You can often leave your bio and even a link to your website when you write a guest blog post. If people like what you have to say they will check you and your blog out.
#11 Incorporate Video in Your Posts
When you cover the subject of your blog post in part by using video, you are basically extending your organic search capability.
Many people do not favor reading text based content. When you use video to cover the same subject, you have the potential to also reach the crowd that prefer watching videos to reading.
Videos often come up in Google search results and since YouTube is really just a video search engine, people could find your site as a result of searching for videos on the platform.
Besides which, adding video to your posts is an excellent way to get your audience’s attention and keep them on your site once they get there.
Click on the video below to see the video I made for this post.
I’ve left this one to last, because although paid search, social media advertising and display advertising is an excellent way of attracting visitors to your site, it’s also a more advanced strategy.
It pays to know what you’re doing when it comes to advertising and you must be very clear in your own head about what you want to achieve.
Not only will this cost you money but it can end up costing quite a lot depending on your niche and the keywords for which you want to compete. My suggestion is to get some sound advertising training behind you before attempting this method.
How do People Find my Blog? – Wrap Up
Asking how do people find my bog is a critical question to ask yourself as a blogger. Without people visiting your blog it will die very quickly.
Blogging is about people interacting with each other in a specific way, so naturally people are an essential component of any successful blog.
How you get readers to your blog is up to you. I have covered 12 ways here. They’re not the only ways, but unless you are already something of a master with all the above already, I don’t think there’s a need to find more just yet.
What do you think?
Got Questions? Something to say? Leave a comment. Let’s chat
Training, tools & Suppport
Find out why there's only one site I recommend to bloggers. Trusted, affordable and used by thousands ...
Hey... I'm Mark! If you want to know how to blog for a living, you're in the right place. One of the ways I make money blogging, is as an affiliate. Meaning, if you buy something via a link on this site I could earn a commission, at no extra cost to you. It's how you can make money too. Ready? Let's do this!
FREE CHECKLIST download
Find out whether you've got what it takes to be a money earning blogger.