Do you read About pages ? I do when I’m deciding whether to stick around on a blog or not. In my opinion, your About page is the #1 PR tool on your website.
It makes sense then that you don’t only want to know how to create an About page for a blog, you want to know how to create a killer About page that’s sure to get attention. Otherwise you may as well not bother. Right?
So how do you do it?
It’s probably the one page on my blog I’ve stressed over the most, changed more than any other and will no doubt continue to change in the future.
Know the feeling? Or perhaps you haven’t written this page yet so you’re not even sure how to get started.
Today I’m going to share everything I know with you about how to write an About page for your blog.
Implement this guide and before long, your page will be reeling in your fans in no time at all.
Plus which, I’m going to give you my handy “About Page Writing Worksheet” which you can download and use to make writing your own page even easier.
#1 Don’t Make
Your About Page Only About You
The biggest mistake you can make, is to create an About page that’s all about you. That’s exactly what I did at first. HUGE mistake!
Ironical isn’t it? But seriously, with apologies to your ego, your About page is not primarily about you. In fact, it’s more about your visitors.
Sure, readers want to know about you, but only to find out if and how you can do something for them, like help them solve a problem.
To begin with, they’re not interested in wading through your resume type personal bio, nor do they want a lot of random personal facts about you.
Great that you like eating cold pizza for breakfast, but that’s only useful if they have a problem eating cold pizza for breakfast. Get the point?
The questions visitors want answered first and fast are: Who are you? What can you do for me? Why are you doing it? and, Why should I trust you?
Only if they like the answers to these questions are they likely to want to know more about you personally.
#2 Identify Your Ideal Reader
Naturally, you want hundreds and thousands of people to read your page, but you must write it as if you’re writing for one person, your ideal reader.
Think of them as a friend with a problem or a need for which you have a solution. This is critical because it helps your writing to connect with real people who have real problems you can help.
By the way, you should have this fictitious person in mind whenever you write anything for your blog, not only when you create this page.
Define your ideal reader as fully as you can – age, sex, personality and so on. (For a complete list of criteria, see How to write good blog posts that connect with your readers) Once done you’ll be in a better position to write in a way that will connect with them.
They might have a sense of humor, be young and trendy, professional, or sweet and positive. Whatever their personality, write in a way that will connect with that one person.
The moment readers feel as if you are speaking directly to them, you will capture their attention.
#3 Identify Your Ideal Reader’s Problem or Need
Your opening lines must clearly state who your blog is for. You want your target reader to know straight away that they are in the right place and to realize immediately that you have created your site for them.
State the problem or need that your ideal reader is likely to be experiencing. Write it in a way that when they read it, they will immediately be able to relate to the problem you describe.
For example, on my About page on this blog, I open with:
The moment readers identify with the problem you’ve identified you’ll have even more of their attention. Now they will be ready and willing to find out why you might
#4 Tell Them Why You Can Help Them
This is where you get to be a storyteller, showing them how you were once in the position they are now.
You want readers to relate to you, for them to feel sure you ‘get them’ and can help them.
What you’re doing is relaying the backstory about your journey till now, explaining how your site got started.
Make sure you’re personable and
It’s also where you reveal your values and guiding beliefs, revealing about what’s important to you.
Include the reason why your blog exists. What is your purpose and vision for the future? What changes do you want to be known for?
Lastly, why should they listen to you? In other
You may have had years of experience in a specific field, possess qualifications that make you an expert, or you or your blog may have been featured on popular big name sites in some way that will impress readers.
Never claim to know more than you do or pretend to be an expert if you’re not. Rather, present yourself as someone who is still learning and keen to share your discoveries as you go.
When readers are convinced that your reason for helping them is genuine and credible, they will be interested to know more about how you might be able to do this.
#5 Tell Them How You Can Help Them
Share your strategies with them, demonstrating how you intend to realize your vision.
How will you deliver on your purpose and work towards your vision while staying in alignment with your values?
Speaking of which, what value you can offer them. What can they get from your site that they can’t get somewhere else?
Will they be entertained, inspired or informed?
How will they benefit by reading your posts?
Let them know what to expect. You can be quite specific here about the types of posts you write, how often you intend to publish and even on what days you’ll be doing this. Just make sure that if you are this detailed that you do what you say you’re going to do.
Present this information in the fastest and most effective way possible so you grab their attention. These days everybody is
They want to know if they might connect with you and how you’re going to solve their problem. If this is not going to happen they will be off in a flash to look elsewhere.
#6 REVEAL other relevant detail about Yourself
By now it’s possible you’ve already revealed enough relatable bits of information about yourself but if not, now would be a good time do so.
Include a few points to help them connect with you. This could cover where you live, about your family, if relevant; why blogging is important to you, and what it allows you to do.
#7 End with a Call to Action
I often find that a call to action is missing on About pages. Just my opinion but I believe it’s a missed opportunity if you don’t include one.
What do you want your readers to do when they reach the end of your About page?
This could be any number of things. You might ask them to connect with you on social media, subscribe to your email list, go to a specific page or post on your blog or simply leave a comment to introduce themselves. Make it super clear to them.
How to Create an
about Page for a Blog – wrap up
It’s important to weave all the above points together so your page flows like a good story.
Take your readers on a journey so that by the time they get to the end of your page they have had all their most immediate questions answered.
You want them to be in no doubt about whether they want to connect with you and they must clearly know what’s in it for them if they stick around.
My advice is to read plenty of other About pages so you get an idea of what you like and don’t like.
No matter how impressed you might be with someone else’s page, don’t be tempted to copy it word for word. Apply the principles and create a page of your own that’s unique.
Feel free to start with reading my About page and let me what you think in the comments section on this page.
It’s worth remembering that an About page must change and grow as you do. The key is not to write it once and forget about it.
When last did you look at yours? If you’ve never written one before, do you feel a bit more prepared now?
Make sure you download my easy to use “About Page Worksheet” to help you with how to create an about page for a blog.
Got Questions? Something to say? Leave a comment. Let’s chat
Hey... I'm Mark! If you want to know how to blog for a living, you're in the right place. One of the ways I make money blogging, is as an affiliate. Meaning, if you buy something via a link on this site I could earn a commission, at no extra cost to you. It's how you can make money too. Ready? Let's do this!
FREE CHECKLIST download
Find out whether you've got what it takes to be a money earning blogger.