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Do you read About pages ? I do when I’m deciding whether to stick around on a blog or not. In my opinion, your About page is the #1 PR tool on your website.

It makes sense then that you don’t only want to know how to create an About page for a blog, you want to know how to create a killer About page that’s sure to get attention. Otherwise you may as well not bother. Right?

So how do you do it?

It’s probably the one page on my blog I’ve stressed over the most, changed more than any other and will no doubt continue to change in the future.

Know the feeling?  Or perhaps you haven’t written this page yet so you’re not even sure how to get started. 

Fear not my friend, I’ve learned a lot by reading hundreds of About pages, and I’ve followed the advice of many other highly successful and popular bloggers.

Today I’m going to share everything I know with you about how to write an About page for your blog.

Implement this guide and before long, your page will be reeling in your fans in no time at all.

Plus which, I’m going to give you my handy “About Page Writing Worksheet” which you can download and use to make writing your own page even easier.


how to write an about page for a website  


#1 Don’t Make Your About Page Only About You

The biggest mistake you can make, is to create an About page that’s all about you. That’s exactly what I did at first. HUGE mistake!

Ironical isn’t it? But seriously, with apologies to your ego, your About page is not primarily about you. In fact, it’s more about your visitors.

Sure, readers want to know about you, but only to find out if and how you can do something for them, like help them solve a problem.

To begin with, they’re not interested in wading through your resume type personal bio, nor do they want a lot of random personal facts about you.

Great that you like eating cold pizza for breakfast, but that’s only useful if they have a problem eating cold pizza for breakfast. Get the point?

Of course must share some personal tidbits about yourself with readers. This makes you more relatable, and it’s a way of revealing your personality, but your About page can’t only be about your hobbies and weird idiosyncrasies. 

The questions visitors want answered first and fast are: Who are you? What can you do for me? Why are you doing it?  and, Why should I trust you?

Only if they like the answers to these questions are they likely to want to know more about you personally.  

#2 Identify Your Ideal Reader

Naturally, you want hundreds and thousands of people to read your page, but you must write it as if you’re writing for one person, your ideal reader. 

Think of them as a friend with a problem or a need for which you have a solution. This is critical because it helps your writing to connect with real people who have real problems you can help.

By the way, you should have this fictitious person in mind whenever you write anything for your blog, not only when you create this page.

Define your ideal reader as fully as you can – age, sex, personality and so on. (For a complete list of criteria, see How to write good blog posts that connect with your readers) Once done you’ll be in a better position to write in a way that will connect with them.

They might have a sense of humor, be young and trendy, professional, or sweet and positive. Whatever their personality, write in a way that will connect with that one person.

The moment readers feel as if you are speaking directly to them, you will capture their attention. 


ideal reader profile



#3 Identify Your Ideal Reader’s Problem or Need

Your opening lines must clearly state who your blog is for. You want your target reader to know straight away that they are in the right place and to realize immediately that you have created your site for them.

State the problem or need that your ideal reader is likely to be experiencing. Write it in a way that when they read it, they will immediately be able to relate to the problem you describe.

For example, on my About page on this blog, I open with:  












The moment readers identify with the problem you’ve identified  you’ll have even more of their attention. Now they will be ready and willing to find out why you might be be able to help them. 


#4 Tell Them Why You Can Help Them

This is where you get to be a storyteller, showing them how you were once in the position they are now.

You want readers to relate to you, for them to feel sure you ‘get them’ and can help them. 

What you’re doing is relaying the backstory about your journey till now,  explaining how your site got started.

Make sure you’re personable and authentic, and let them know that you were once as vulnerable as they may be feeling right now.

It’s also where you reveal your values and guiding beliefs, revealing about what’s important to you.

Include the reason why your blog exists. What is your purpose and vision for the future? What changes do you want to be known for?

Lastly, why should they listen to you? In other words why does your blog have credibility?

You may have had years of experience in a specific field, possess qualifications that make you an expert, or you or your blog may have been featured on popular big name sites in some way that will impress readers.

Never claim to know more than you do or pretend to be an expert if you’re not. Rather, present yourself as someone who is still learning and keen to share your discoveries as you go.  

When readers are convinced that your reason for helping them is genuine and credible, they will be interested to know more about how you might be able to do this. 


#5 Tell Them How You Can Help Them

Share your strategies with them, demonstrating how you intend to realize your vision.

How will you deliver on your purpose and work towards your vision while staying in alignment with your values?

Speaking of which, what value you can offer them. What can they get from your site that they can’t get somewhere else?

Will they be entertained, inspired or informed?

How will they benefit by reading your posts?

Let them know what to expect. You can be quite specific here about the types of posts you write, how often you intend to publish and even on what days you’ll be doing this. Just make sure that if you are this detailed that you do what you say you’re going to do.

Present this information in the fastest and most effective way possible so you grab their attention. These days everybody is impatient, and in a hurry.

They want to know if they might connect with you and how you’re going to solve their problem. If this is not going to happen they will be off in a flash to look elsewhere.  


how to write an about page for a website  


#6 REVEAL other relevant detail about Yourself

By now it’s possible you’ve already revealed enough relatable bits of information about yourself but if not, now would be a good time do so. 

Include a few points to help them connect with you. This could cover where you live, about your family, if relevant; why blogging is important to you, and what it allows you to do. 


#7 End with a Call to Action

I often find that a call to action is missing on About pages. Just my opinion but I believe it’s a missed opportunity if you don’t include one.

What do you want your readers to do when they reach the end of your About page?

This could be any number of things. You might ask them to connect with you on social media, subscribe to your email list, go to a specific page or post on your blog or simply leave a comment to introduce themselves.   Make it super clear to them.  



How to Create an about Page for a Blog – wrap up

It’s important to weave all the above points together so your page flows like a good story.

Take your readers on a journey so that by the time they get to the end of your page they have had all their most immediate questions answered.

You want them to be in no doubt about whether they want to connect with you and they must clearly know what’s in it for them if they stick around.

My advice is to read plenty of other About pages so you get an idea of what you like and don’t like.

No matter how impressed you might be with someone else’s page,  don’t be tempted to copy it word for word. Apply the principles and create a page of your own that’s unique. 

Feel free to start with reading my About page and let me what you think in the comments section on this page.

It’s worth remembering that an About page must change and grow as you do. The key is not to write it once and forget about it.

When last did you look at yours? If you’ve never written one before, do you feel a bit more prepared now?

Make sure you download my easy to use “About Page Worksheet” to help you with how to create an about page for a blog.  


how to write an about me page for a blog

Got Questions? Something to say? Leave a comment. Let’s chat


  1. mzakapon

    Blogging is important topic now in digital presence. Many people yet don’t know how to write blog content and importance of about us page. So “How to Create an About Page for a Blog That Gets Attention” is very good topic to learn about this. New blogger will get some important information from this site. Thank your for resourceful information.

    • Mark Baker

      Hey, thanks for stopping by. I’m pleased you find the info useful and think that new bloggers will benefit from the tips. Sometimes it’s hard for beginner bloggers to create this page until they have been at it for a while but it does all start with knowing how to create an About page for a blog then you can do it when you’re ready to proceed.


  2. Kenny

    This is great advice. I’m looking to update my about me page soon. I especially like the way you say to put an emphasis on identifying your ideal reader. I don’t think I have done this enough on my 2 sites so far. Thank you for the tips. Very useful.

    • Mark Baker

      Hi Kenny

      Great to have you visit and I’m pleased the info will help you when next you look at your own page. 


  3. Jim

    Hi Mark. Thank you for your excellent blog. You make some very valid points concerning the “About Page”. Like you stated, I am one of those people that haven’t really worried to much about anything that I’ve written on that page. Your bog opened my eyes to all sorts of possibilities. I’ve decided to go back over your article and take a few notes and them I’ll move on to my own web page and start making a few adjustments. Funny isn’t it, I’ve got ‘call to actions’ on all my blogs but forgot entirely to place it on the about page. Thank you again for this timely reminder. Jim,

    • Mark Baker

      Hi there Jim

      As you will know there’s a lot to do when you start blogging and one of the first pages you create is your About page. Usually at that point you’re simply concerned with working through a list of things to get the basics all set up. 

      I think the best time to re-look at a page like this is after a few months as then you know a whole lot more about what you’re doing.

      I’m pleased this post will be useful in helping you make your own page even better and don’t forget that call to action. 😉 

      Thanks for stopping by and leaving a comment Jim. It’s much appreciated. 


  4. Bushra

    Hi Mark, I have a blog and when I created About me page for my blog I thought that it should be about the blog and that’s it. I have learned from you today that at the end of About me page there should be Call To Action or we can ask our readers to connect on social media, subscribe to our email list or go to a specific page or post on our blog. These are all great suggestions so thank you so much for sharing.

    • Mark Baker

      Hi Bushra

      Great to hear you’ve learned a few things here that you can use to make your own About page even better than it already is. 

      I like to think of the About page as being a constant work in progress. As we ourselves change and learn as we go, so the page should be update to reflect this. 

      Thank you so much for taking the time to read the post and leave a comment. It’s much appreciated. 


  5. AV 2001

    Hey Mark! How are you doing? This blog post which you written is absolutely stunning as it contains tones of valuable information. I’ve Beene in a premium member a team Wealthy Affiliate for 4 consecutive months and have never read something quite amazing like this before.

    I’ve created an “About Me” page quite sometime back but after reading this post, I’m looking forward in editing and re modifying it with the tips you’ve shared. Thanks a lot for taking your precious time in creating this blog. Bravo!!!

    • Mark Baker

      Wow what a lovely comment! Thank you for your awesome feedback.

      Fantastic to hear that the tips are useful and will be helpful in re-looking at your own About page. 

      If you have any questions in relation to this please give me a shout. 🙂


  6. Cathy Cavarzan

    What an eye opener for sure, after 4 months AND after reading your well defined article,it is high time past time to update my about me page. You are 100% right we do neglect a lot of opportunity by not updating and stating clearly what,why and how we can help the reader. You have gained a new reader for sure.Lots of golden nuggets on your site about blogging and affiliate marketing.

    • Mark Baker

      Hello Cathy,

      Welcome and lovely to have you here! As you know there is so much to do as bloggers that sometimes we can all do with some reminding not to neglect what are important ongoing aspects of our websites, like our About pages. 

      It was with this in mind that I wrote how to create an about page for your blog. Hopefully the post will have spurred you on to revisit you page and just freshen it up a bit. 

      Looking forward to ‘blog chatting’ some more to you in the future. Mark

  7. Cath Anon

    Great advice.  I never thought much about the ABOUT page.  But you are totally correct; it’s not really about the author.  I only just realised it when I read your article.  I’ve read a lot of ABOUT pages where the author gives a very long account of themselves, their qualifications and experience … and I always glaze over … never really finished reading … just noted that the page is very long reading and then moved on or off the website.

    I’ve now signed up for your free worksheet to learn more.

    Thank you for sharing!

    • Mark Baker

      Hi Cath, 

      Thanks for adding to the conversation here. It’s a funny thing but we are all primarily on the lookout to see ‘what’s in it for me’? 

      I think it’s an ego survival instinct that we focus on looking after our own needs first. It makes sense then when looking at how to create an about page for a blog that we take this into account. 

      It’s fine to write about ourselves but this must always be oriented around how we can assist others. Like yourself I also find long About pages that are just about the author very boring to read. I hope you’ll find the worksheet useful as a framework when looking at your About page. Mark 

  8. Marios Tofarides

    Hey Mark,

    Thanks for a great, really detailed and enlightening post. I will follow your advice and change my about page accordingly. I do have some of the information you mention in this post, but I think I do have some data that might not be of use for my readers. All of this with the help of your worksheet, of course! 🙂

    In your opinion, what is the optimal size of an About Me page?

    Thanks again,


    • Mark Baker

      Hi there Marios

      Appreciate your feedback about this post, thank you. 

      Great to hear you have been prompted to re-look at your own About page and make some changes. I hope the worksheet is useful too. 

      That’s a great question about how long the page should be. I think it should be as short as possible but at the same time communicate everything you want to say. I have to admit this is not always easy to achieve.

      I aim to keep my own to a 1000 words at most. Currently it is 910 words and I still think it could be shorter. Maybe with time I’ll be able to reduce it a bit more.

      I guess what’s important though is how interesting the page is to read. I have read some very long About pages, the length of which I’ve hardly noticed because they’ve been so well written that they’ve held my attention without any problem.


  9. Shubhangi

    Hey Mark,

    Thanks for the great suggestions and tips about how to and what to include in your About page.  I personally like the tips to know your audience and how we can solve their problems.

    Also the last tip to include CTA is very useful.  Asking them to connect on social media or follow you on social media is I think a great tip.  

    Which  CTA would you recommend on About Page?


    • Mark Baker

      Hello Shubhangi

      Thank you for stopping by here and leaving a comment. It’s much appreciated. 

      With the CTA, personally I like the idea of asking readers to take action to receive some kind of added value. 

      I figure that since you’ve only just ‘met’ them, the idea of giving them a ‘gift’  is more likely to encourage them to take action, if of course they’ve decided to stick around anyway.

      It means they are getting something of value in return for following through. In my case I ask them to join my email community and in return they get access to my free resources library. 


  10. Jake

    Good article. I need to go and re-read my about me page now.

    I find the best thing to do is if you have no education in the subject then you need to give a killer reason why you have experience and it is worth more than traditional education.

    For example: I suffered from 3rd degree sulphuric acid burns last year. 30% of my body was burned. I am able and I use that experience, which is by far more informative than just from somebody with an education.

    Now I am not saying that education is useless, but hearing from one who has had direct experience will help others in the same circumstances.

    But I agree that it cannot all be just about you. You have to show how this pertains to the reader and how it will help them.

    This was wonderfully written.

    • Mark Baker

      Hey Jake!

      I agree with you experience counts for a lot, the best teacher I’ve had for sure. 

      Wow 30% burns to your body!! That must have been quite an experience Jake, and one that you most definitely can use to your advantage as a blogger to help others. That kind of experience is not something you can know about theoretically in any way whatsoever. Hopefully you are well recovered now? 

      Bridging your experiences to show how you can help others is the best way of positioning yourself as an expert since it also incorporates the emotional element to which people relate since we are emotionally driven beings. 

      Appreciate you sharing your unique take on this topic. Thank you.


  11. AnxietyPanda

    The About page is completely underated, thanks for providing a resourceful article on the topic. I have bookmarked it for future reference, as I’m sure I’ll be returning regularly as I update the page as time goes by.I’m looking forward to implementing some of the strategies listed here. Thanks, also, for the free “About page Worksheet” – I am sure it will come in handy!

    • Mark Baker

      Hey, no probs! Good to hear that  you plan to update your About page regularly. ‘

      I have lost count of how many times I have updated mine. The fact is we we change and grow all the time so it makes sense to reflect that on what is an important page on your website. 

      Appreciate you stopping by and leaving a comment. 


  12. Chad

    This is a very good article and makes very good sense I will take the time to revisit my About page with these pointers in mind and update it accordingly.

    It is hard to know how to write about yourself and I really like how you explain the importance of making it about the reader and what you can offer or do for them.

    This really sounds like the direction to focus attention too, will be checking back on your site for future tips. Appriciate you taking the time to share this inofrmation.

    • Mark Baker

      Hi Chad

      Thanks for leaving a comment my friend. I’m pleased the article makes sense to you too.

      I think you’re right, it’s actually easier writing about you reader and how you can help them compared with writing about yourself. 

      I look forward to having you visit here again some time soon.


  13. Wayne

    Hello, Mark and thanks for this informative post and a topic that needs to be talked about.  I am deffinitely going to go back and look over my own “About” page and will probably do some re-writing as well.

    These are all valid points that I think everyone should know especially the parts about how we can and want to help those we are reaching out.  

    I always thought an “About Me” page was supposed to be about me and my journey not “About” how this can help others as well, which is really what we are in the business of doing.

    I haven’t updated my “About” page for some time now so that will be my next step.

    I’ll be downloading your work sheet right away and again, thanks for puting this out there.  Deffinitely a “need to know” post.


    • Mark Baker

      Hello Wayne

      Great to have your visit and leave a comment. Really stoked that you found the post useful. Hopefully you will find the worksheet helpful too. 

      I think it’s an easy mistake to make and as I said in the post, it was one I made myself. I guess you still want to let readers know about yourself, but you just want to frame it in a way that shows how who you are can help them. It’s a bit like ‘joining the dots’ for your readers. 

      Great to hear that you will be reviewing your About page in the near future. Don’t hesitate to contact me if I can help  with anything. 


      • Wayne Shufelt

        Thanks for your reply, Mark.

        I am definitely re-writing my About page and, to be honest, it was overdue and what I have so far, I like better. Still in process and hope to finish today.

        And I will be checking out your “Cheat sheet” some more as well.

        Thanks again,

        • Mark Baker

          Great to hear you’ve taken action already Wayne. That’s a great quality to have and will get you far in this game.

          I’m sure you’re going to have an About page with which you’ll feel happier.


  14. Chrissie Spurgeon

    Hi Mark

    You present a completely different approach to the “About ” page which  I have never seen before, and yet it makes so much sense when I really think about it.

    Of course the About page should not just be about ME, but as you say it needs to appeal to readers so it has to be about them too.

    I just checked my own “About” page, and I do state the purpose of my site, but I notice that there is definitely more about me than about the visitor. So I definitely need to update it. And the first thing I will do is to change the name from “About Me” to just “About”! Would you say that that is a good place to start?

    And I don’t have a specific CTA, although I do have contact details, including a link to my WA profile page.

    Thank you so much for all your help.

    Chrissie 🙂

    • Mark Baker

      Hello Chrissie

      Thanks so much for adding to the conversation here about how to create an About page for a blog. 

      Your point about changing the page title to just ABOUT is a great idea in my opinion.  

      Perhaps with the link to your WA profile page you can preface it with with a call to action that links to your page? Something like, “Click on the link to find out more about how I can help you.”  Although I’m sure you’re probably already doing this. 🙂  


  15. Shy

    It is a good reminder to end your about page with a call to action.  Someone needs to know where they should go after reading the about page.  There are many options of where you want this visit to take them.  Reading the about page gives people a good idea of what your website is about.  You want to “talk” to people with your blog and about pages so they can connect with you and trust you, so that you can build a loyal following.

    • Mark Baker

      Absolutely! Well summed up there and thank you for doing that so well. 

      The most important thing regarding anything you write on your blog but especially your About page is that readers connect with you and want to follow you. 



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