Unless you have a continuous stampede of visitors clamoring to read your content, you’ll want to know how to improve blog traffic to your website, sooner than later.
You and your blog need attention, lots of it, or your blogging dreams will be headed for certain death.
Here is a simple, low cost traffic strategy that can help with this. I first came across this method many years ago as a budding 10 year old entrepreneur.
Build It and They Will Come?
As a kid, a mate and I came up with the ingenious idea to turn my parent’s back garden into a carnival-like funfair. Our vision was that our customers would have the time of their lives, after they had paid us a nominal entry fee.
This was wonderful sounding in theory except that at the time, my parents lived in a remote country area that had been drought stricken for years.
Our back garden looked more like an arid desert than a suitable site for fun and color, however the challenge of transforming what was clearly an ugly and drab space into something magical did not deter us in the slightest.
Understandably, it took days of creative ‘think tanking’ and planning to come up with the perfect design and just as long to construct our ‘dream park’.
It didn’t look anything like you would expect of a carnival, but we did manage to be rather creative with string, a bag of clothes pegs, random balls, a few bottles and whatever other odds and ends we were able to salvage around our neighborhood.
When we finished, at last, we arranged a grand opening.
It would have been a lot grander if there had been more than just my mother and 5 year old baby sister as customers!
While we had put in a huge effort to create our version of a back garden dream carnival, we had completely forgotten to tell anybody else about it. Clearly our business venture was doomed.
Obviously there was no such thing as build it and they will come. Full marks for imagination and hard work but zero for marketing.
That night I relayed my story of woe to my Grandad who lived with us at the time. He said he had the perfect solution.
The BUSINESS Card Strategy
He pulled over a Rolodex of small cards on his desk, explaining how he had used these in his own business as a builder for many years.
He referred to the small mostly white cards as calling cards, explaining that when suppliers and sub contractors had visited him on site, he often didn’t have time to meet with them. They would simply leave the card as an introduction to who they were, what service they offered and how they could be contacted.
Then, whenever he wanted to call an existing supplier or find a new one, he would flip through the cards until he found the one he wanted.
You and I probbaly better know these as the modern day business card.
Next he suggested I create such a card with details of the carnival and our address.
He would photocopy these at his office the next day after which we could go around the neighborhood and invite our friends to a second grand opening. The idea was to leave them with a card so they had a reminder about all the necessary details.
And so we did. The second launch opening was definitely better than the first. We had at least ten more customers so we knew that my Grandad’s calling card idea worked.
Unfortunately few were as enthusiastic about our creation as we were but we all had a great afternoon eating cookies and playing nonetheless.
BUSINESS Cards Still Work
Back in the day when there was no Internet, business cards were used to great effect as a marketing tool.
Business sales reps and owners always kept a stack of these cards on them, which they handed out to all new prospects and just about anybody with whom they came into contact.
Although these are still used in the offline world, they are less popular with many people preferring to pass on their website URL or email address instead.
In my experience, business cards are still a wonderful way to leave a reminder with someone about what you do, how you can help them and how they can contact you.
As a blog owner I want to encourage you to leave your business card with others since it’s an effective way of letting others know about your site.
The strategy is simple; whenever you get a chance to leave your card with someone, do it.
The great thing about this strategy is that it works offline and online.
Physical and Virtual BUSINESS Cards
You can have a physical business card designed and made up for very little cost these days. My favorite online design and print site is MOO. They are based in the UK and supply over 190 countries.
One of the advantages of using MOO is that they often offer free postage for new orders and you don’t have to order huge quantities either.
You can use one of their designs but I would recommend using your blog’s branding across all marketing campaigns.
Make sure you include your name, web address and how you can help them on the card.
While you can include physical contact details this is not essential as the purpose of the card is to promote your blog.
A virtual business card is not really a card at all, just your name and a link to your website. Left in the right places online this works just as well.
Physical cards can be given to people and left in various places for others to find. Virtual cards can be left as links at strategic sites online.
Where to Leave Your BUSINESS Cards
- Give these to anybody and everybody, especially friends and family who want to know what you’re doing online
- When you go to business networking meetings, give your card to people there with whom you chat. Meetup.com is a good site to find local networking meetings in your area
- Leave comments on other blogs in your niche. Choose bigger and more authoritative blogs than yours. Make sure you read the post and leave a quality and relevant comment that adds value to the post. When you leave a comment you can usually leave your name and site URL. When others read your comments there is a good chance they will like what you have written and be curious about you and your site.
- Answer questions in your niche on forums and sites like Yahoo Answers and Quora. When you leave a comment you will be able to leave a link to your website, Make sure you are adding value and answering questions as best you can so that people start to look to you as an expert and want to visit your website.
- Post your blog posts on social media platforms. When you do, you will leave your link there for others to follow.
- Join online groups on Facebook and LinkedIn and participate in Twitter chats. Once again you will be able to leave your virtual footprint at these sites for others to follow.
- Write guest posts for bigger and busier blogs than your own. When you do you’ll be able to leave a link on their sites for others to follow.
- You can also see whether you can post your website link on sites like http://www.coolsiteoftheday.com
What to do next…
You want more traffic so you can build your brand and influence. Handing out physical or leaving virtual business cards is a simple and ideal way to improve blog traffic.
Remember to identify who your optimal audience is and what they are struggling with. Then create content to address their struggles, before reaching out to them with a card to let them know how you can help them.
Over to you
Do you have any business card tips to share? If you have a question about this topic or anything else to do with online business or you have something else to say please use the comments section below. I’d love to hear from you.
And finally, if you think even one other person migth benefit form reading this please share on your social networks. Thank you.